Nielsen: Tech ad spend soared in Q1 with Microsoft in the lead

Analysts at various market intelligence firms seem to be pointing toward a petite tech boom this week. Following up a report from CB Insights about improving IPOs, Nielsen is chiming in with positive figures for technology ad spend.

To clarify, the figures refer to how much technology companies dished out to advertise their own products, or as Nielsen reps put it, "the never-ending battle to gain market share and stand out as the 'it' gadget of our time."

Nielsen found that domestic tech ad spend climbed to $723 million during the first quarter of 2013 -- a 30 percent increase annually.

The report also highlights how significant this is when ad spend was actually down by approximately one percent across all other verticals.

Analysts reflected that this surge is due in part to more aggressive tactics being employed to convince consumers that they (and they alone) offer the fastest and smartest devices on the market.

Here's more:

The technology industry hasn?t seen a first-quarter jump of this magnitude in several years?especially not when advertisers are exercising restraint in most other industries. But it speaks to a larger, recent trend of consumers? willingness to adopt new technology, and advertisers are making sure they don?t miss an opportunity to connect with potential customers.

Turns out the leader in tech ad spend during Q1 was Microsoft, which was firing on all fronts trying to push Windows 8, Windows Phone, and the Surface tablet.

With a whopping 200 percent increase in ad spend year-over-year, Microsoft knocked Intuit out of the top spot for the first time in five years.

That might seem like an unusual match-up, but when you consider that the first quarter is dominated by the tax season -- Intuit's prime time ahead of April 15 -- then it goes to show how aggressive Microsoft must have been in its advertising and marketing efforts.

Source: http://feedproxy.google.com/~r/zdnetaustralia-news/~3/TnrS_jgktjk/

case mccoy case mccoy UFC 155 Jack Klugman merry Christmas a christmas story twas the night before christmas

Texas, libraries work against childhood obesity

AUSTIN, Texas (AP) ? Hundreds of public libraries and schools across Texas are eligible to receive nutrition and fitness-related books and DVDs to help fight childhood obesity.

Comptroller Susan Combs on Tuesday announced a partnership with the Texas Library Association. Combs says officials seek to raise awareness and understanding about the importance of healthy habits throughout life.

The state's 910 public libraries and more than 1,100 select public elementary schools are in line to get nutrition and fitness-related books and other educational materials. The items will be distributed starting next month.

The comptroller's office will also supply free sports equipment to public schools in areas considered high risk for obesity.

Legislators have required the comptroller's office to compile research and information on the economic effects of obesity and areas where children are at risk.

___

Online:

http://reshapingtexas.org/

Source: http://www.mysanantonio.com/news/texas/article/Texas-libraries-work-against-childhood-obesity-4668285.php

Helen Gurley Brown Kathi Goertzen Johnny Pesky spice girls justin theroux Bumbo recall USA Basketball

3 Things You Don't Know About TOMS | Breakout - Yahoo! Finance

[unable to retrieve full-text content]From the blog Breakout: In an age of soaring corporate profits and bloated CEO salaries it may seem like fantasy for a company to put charity before profit. In this Breakout profile, we meet TOMS. On the surface they look like ...

Source: http://finance.yahoo.com/blogs/breakout/3-things-don-t-know-toms-134605971.html

TD Bank mountain lion hanley ramirez Christian Bale visits victims Christian Bale Sherman Hemsley Olympics Opening Ceremony

Ohio Nat'l Guardsman Charged with Child Sex Abuse in Union County

Updated: Tuesday, July 16 2013, 12:07 AM EDT

UNION COUNTY (Ken Hines) -- An Ohio National Guard member currently stationed in Kuwait faces more than a dozen charges related to the alleged sexual abuse of children.

Jean Paul Kruse was indicted on five counts of rape and sexual battery, along with several additional charges, as part of an investigation that began in August 2012 after Union Co. Jobs and Family Services officials attempted to remove Kruse's 11 children from the family's home.

Investigators said Kruse abused 3 children between the ages of 5 and 12 during a 6-year-period beginning in 2006.

Kruse is also charged -- along with his wife, Emily -- with intimidating an attorney, victim, or witness. Emily Kruse faces an additional count of obstruction of justice.

Both are scheduled to be arraigned August 1.

Ohio Nat'l Guardsman Charged with Child Sex Abuse in Union County

Source: http://abc6onyourside.com/shared/news/features/top-stories/stories/wsyx_ohio-natl-guardsman-charged-child-sex-abuse-union-county-25004.shtml?wap=0

George Bush After Christmas Sales 2012 Charles Durning Webster Ny Mcdonalds Restaurants Open on Christmas Day santa tracker

Mad Max Gameplay Trailer: Not Much Gameplay

Source: http://www.thehollywoodgossip.com/2013/07/mad-max-gameplay-trailer-not-much-gameplay/

chimpanzee the lucky one pittsburgh pirates mariners mets shades of grey jennie garth

Attractive and successful: In bonobos, attractive females are more likely to win conflicts against males

[unable to retrieve full-text content]While intersexual dominance relations in bonobos never have been thoroughly studied in the wild, several ideas exist of how females attain their dominance status. Some researchers suggest that bonobo female dominance is facilitated by females forming coalitions which suppress male aggression. Others think of an evolutionary scenario in which females prefer non-aggressive males which renders male aggressiveness to a non-adaptive trait.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/FJI1ixDkK2c/130715105206.htm

seattle seahawks new uniforms wisconsin recall wisconsin recall doris day buffalo sabres texas news kim mulkey

Sony agrees to pay ?250K fine in UK for 2011 data breach, begrudgingly

Remember the 2011 attack that crippled Sony's PlayStation Network, leaked almost a quarter million users' information and generally was a nuisance? It's still cleaning up after that mess. Earlier this year, the UK's Information Commissioner's Office (ICO) slapped the company's European wing with a £250,000 fine ($377,575), saying it should have been better prepared for the attack -- now Sony's agreed to pay up. The electronics giant still maintains that the charge is without merit, but ceded to the penalty to avoid disclosing details about its security procedures. Apparently, the two months of free PS+ wasn't enough to make everybody forget.

Filed under: Gaming, Sony

Comments

Via: Joystiq

Source: V3 (UK), ICO (Twitter)

Source: http://www.engadget.com/2013/07/15/sony-europe-drops-250k-fine-appeal/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

there will be blood nigel barker secret service fenway park philadelphia flyers student loan forgiveness ufc 145 weigh ins